Last Updated: February 03, 2024, 12:58 IST
Sadak Suraksha Abhiyaan LIVE news: ‘Sadak Suraksha Abhiyaan’ 2024 will focus on cultivating empathy behind the wheel, sensitising citizens to the value of every life and rewarding safe driving practices to create a culture of respect and responsibility on roads
Sadak Suraksha Abhiyaan LIVE Updates: Building upon the success of last year’s telethon, ‘Sadak Suraksha Abhiyaan’ is back for its second season. It is a public service awareness campaign, in association with the Ministry of Road, Transport & Highway and Save Life Foundation, to raise awareness around road safety and reduce the number of preventable accidents.
The campaign aims to evoke responsibility amongst the masses and encourage citizens to demonstrate responsible behaviour on the roads.
The 2024 edition of the event will focus on cultivating empathy behind the wheel, aiming to produce positive behaviour changes by sensitising citizens to the value of every life and rewarding safe driving practices to create a culture of respect and responsibility on roads.