Mitsubishi to return to India with TVS partnership |

Mitsubishi Corp is set to venture into car sales in India this summer by acquiring a stake of over 30 percent in TVS Mobility. According to Nikkei Asia, Mitsubishi’s investment is projected to range between $33 million to $66 million, which is awaiting regulatory approvals. Once the investment deal is sealed, Mitsubishi plans to collaborate with TVS Mobility to establish its dealership network throughout India.
With TVS Mobility already managing Honda Cars dealerships in India, the spotlight now shifts towards expanding the network for Japanese car brands across the nation. Despite India ranking third globally in new car sales, Japanese automakers, aside from Suzuki Motor, have limited presence. Mitsubishi’s entry aims to address this gap, intending to sell Japanese cars alongside local brands through its new venture in India.

Electric vehicle plans?
The dealerships will offer a range of vehicles, including electric cars, reflecting the company’s belief that this move will drive broader adoption of EVs in India. Further, Mitsubishi will likely introduce a digital platform allowing customers to purchase insurance and schedule service appointments online. This strategic decision aims to add greater value to their business operations in the country.
Mitsubishi’s previous stint in India
Once cherished by petrolheads in India, Mitsubishi faced challenges in competing with evolving car manufacturers and ceased selling passenger vehicles in the country in 2016. In the past, it offered popular models like the Lancer and Pajero in the country. Are you excited about the return of Mitsubishi in India and do you expect the brand to have a different fortune this time around with the Indian passenger vehicle market blooming lately? Let us know in the comments below.
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